September 18, 2025
Bell & Ross just dropped the new BR-X3, and it’s way more than just another square watch. We dug into the details, and there are some seriously cool things hiding in plain sight. Here are four things you totally missed about this new release.
1. It’s a “Frankenwatch” in the Best Way
This isn’t an entirely new design from the ground up. The BR-X3 is a clever mashup: Bell & Ross took the powerful engine from its modern BR-X5 collection and dropped it into the iconic, instrument-panel case of the classic BR-03. The name itself is a hint, blending “X5” and “03” to create the BR-X3. It’s the best of both worlds in one timepiece.
2. The Engine is Exclusively Theirs
While some brands use shared movements, the Calibre BR-Cal. 323 inside is the real deal. It’s a “manufacture” movement produced by Kenissi exclusively for Bell & Ross. This isn’t some off-the-shelf part; it’s a COSC-certified chronometer with a hefty 70-hour power reserve. That’s nearly three full days of power without a single wind.
3. That Power Reserve is a “Fuel Gauge”
Forget boring power reserve hands. The BR-X3 features a slick indicator designed to look like a car’s fuel gauge, a fun nod to performance and mechanics. It’s paired with a controversial but cool three-day date window. This layered dial isn’t just for telling time; it’s designed to be a conversation starter.
4. It Breaks Tradition with a See-Through Back
Most watches in the BR-03 line have a solid steel caseback engraved with technical specs. Because the BR-X3 is packing that exclusive movement, Bell & Ross broke tradition and gave it a sapphire display window. This gives you a rare peek “under the hood” to see the impressive mechanics at work, something you don’t typically get with this classic case.
The BR-X3 proves that combining proven elements can create something fresh and exciting. It’s a thoughtfully designed piece that packs a ton of hidden value.
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